Online Marketing Survey Results
Recently, TheOnlineVideoGuy.com conducted a brief, informal survey among approx. 200 solopreneurs. The objective of the survey was to determine online marketing trends and how solo entrepreneurs and service professionals are using their websites in their overall marketing efforts. An executive summary of the results follows:
How important is your website in your overall marketing efforts?
78.6% Very important
21.4% Somewhat important
What are the key goals of your website?
45.2% Build a database or opt-in list
22.6% Sell products/e-commerce
12.9% Promote your company
What is your greatest (current) website need? 32.1% Ability to add audio or video to site
32.1% Other (traffic & conversion, marketing support, add cart)
21.4% Site upgrade or redesign
17.9% E-commerce capabilities
17.9% Web copywriting
What types of online marketing tools do you typically use to promote your business? (Could choose more than one) 80% E-Mail marketing
68% E-Newsletters
36% Teleseminars/Webinars
32% E-Courses
16% Podcasts/Audio Downloads
Do you currently use any of the following web-based marketing tools? 56% Traditional Blog
23% Audio Podcast
19% Video Blog
19% Add/Embed video on your website
9% Streaming Video
Do you plan to use any of the following web-based marketing tools? 69% Add/Embed Video on your site
64% Streaming Video
46% Audio Podcast
33% Video Blog
32% Traditional Blog
Have you ever uploaded a video to the Internet? 79.3% No
6.9% Yes
If the following web resources were readily available to you, which would you use? (Respondents could choose more than one) 80% Online video production
36% Help adding existing video to my website
36% Podcast production
24% Other (audio services, audio acrobat, video training)
