Archive for October, 2007

Got $419,000?

Posted on October 30, 2007. Filed under: Marketing & PR, Online Video Tips | Tags: , , , , , , , , |

What does it cost to advertise on “network” television? Well, it depends on the show. According to Television Week, a 30-second ad on Grey’s Anatomy will cost you a whopping $419,000! But before you need a doctor to revive you from that sticker shock, keep in mind that the same 30 seconds [...]

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Real Cool

Posted on October 28, 2007. Filed under: Online Video Tips | Tags: , , , , , , , |

Even classifieds are using video!
What do you get when you combine craigslist and YouTube? You get Realpeoplerealstuff.com, a new site that mixes classified ads with web-based video. It’s e-commerce meets funny videos…

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YouTube Mashups

Posted on October 27, 2007. Filed under: Online Video Tips | Tags: , , , , , , |

YouTube recently launched YouTube Remixer, a service that allows user to edit their videos from within YouTube itself. So if you’ve always wanted to add goofy sunglasses, graphics or captions to that video of your cousin’s wedding, you’re in luck! Give it a try! Have a ball…

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EFFECTIVE PR TIPS

Posted on October 22, 2007. Filed under: Marketing & PR | Tags: , , , , , , , , , |

EFFECTIVE PR TIPS
By Lou Bortone
Public relations can be an effective way to generate awareness and name recognition for your business. PR is also considered to be a low-cost alternative to other marketing tactics such as traditional advertising and media buying. Your PR strategy should begin with the following key elements:
1. Build your target list: Compile [...]

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Starring You

Posted on October 21, 2007. Filed under: Online Video 101 | Tags: , , , , , |

The JibJab boys are back with a new feature that allows you to upload your own photos and add them to JibJab mini-movies. You might remember JibJab for those wacky “cut-out” animations they did with John Kerry and W during the last election. Now, they’ve made it possible for you (or your [...]

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Word of Mouth Marketing

Posted on October 20, 2007. Filed under: Online Video Tips | Tags: , , , , , , , , |

Word-of-Mouth marketing may be the oldest form of advertising but, as a marketing discipline, “WOM” is a relatively new phenomenon. Viral marketing, buzz marketing, blogging, community marketing, customer evangelism and other “consumer-to-consumer” techniques all inspire people to recommend your product or service. Properly executed, WOM marketing is an incredibly effective weapon in your marketing arsenal, [...]

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Uploading Video to the Internet

Posted on October 18, 2007. Filed under: Online Video Tips | Tags: , , , , , , , , , , |

Getting your video posted on the Internet
Upload to several free video hosting sites
Now comes the fun part – You get to upload your video and share it with the world! Most of the popular video sites have relatively easy upload instructions: First, you’ll have to create an account for each site. The video [...]

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Editing & Post Production for Online Video

Posted on October 16, 2007. Filed under: Online Video Tips |

First, you’ve got to get your footage into your computer in order to format it for uploading to the Internet. In most cases, you can just connect your camcorder directly to your computer and transfer the footage right into your editing program (usually via a “firewire” connector). Then, get your video Internet-ready with [...]

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Lou’s Online Marketing Goodies

Posted on October 15, 2007. Filed under: Online Marketing Goodies |

Web tools, tidbits and resources for you and your biz – October 2007
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This Month:
Marketing on a Meager Budget
TubeMogul Rules!
Facebook Freebies
Web Business Cards
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Dear Reader,
Welcome to this month’s “Online Marketing Goodies,” your fast-scan guide to what’s new on the web! Welcome new subscribers. Hope you’re having a ball this fall! Here are this month’s [...]

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Benefits of Online Video

Posted on October 15, 2007. Filed under: Online Video Tips | Tags: , , , , , , , , , , |

Online Video 101 – Uses and benefits of online video
Online video, video blogs, vlogs or vodcasts are all different names for the same basic concept: Using the Internet to broadcast a video message. As an advertising and promotion tool, online video is exploding in popularity. Putting video on your Web site or blog [...]

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DVD Duplication Guide

Posted on October 13, 2007. Filed under: Online Video Tips | Tags: , , , , , , |

Here’s a quick guide to CD, DVD duplication:
Burn your master CD or DVD
CD/DVD burning software is readily available and easy to use. Computers with integrated DVD burners come bundled with DVD/CD burning software.
I recommend: Apple’s Macs include iDVD with their iLife software. Among the CD/DVD burning software choices for PCs are Roxio’s Easy Media [...]

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DVD duplication options

Posted on October 12, 2007. Filed under: Online Video Tips | Tags: , , , , , , , |

New equipment and software have made CD and DVD duplication cost effective and convenient. There are several different methods for duplicating and labeling CDs and DVDs. The option you choose will depend on your budget, your time constraints and the quantities you’re producing. You can use:
1. A standalone DVD duplicator tower. This is a [...]

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More on webcams

Posted on October 11, 2007. Filed under: Online Video Tips | Tags: , , , , , , , , , |

Buying Guide
Webcams range in price from as low as $30 to as high as $150 or more, with most models priced in the $35 to $80 range. More expensive webcams usually deliver better quality images and may offer additional features, such as pan and tilt, which give you more freedom of movement while you’re talking [...]

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Webcam Guide

Posted on October 9, 2007. Filed under: Online Video Tips | Tags: , , , , , , , |

A webcam provides the quickest and easiest way to instantly transmit your smiling face anywhere in the world. Webcams have become much more common in recent years, and are typically used for video conferencing, online education, instant video messaging and, of course, video blogging.
Webcams are versatile, inexpensive and relatively easy to install and operate. [...]

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