Archive for November, 2007
Generating Publicity for Your Business
Generating positive press coverage should be a goal for any business. Publicity is an effective marketing tool that creates awareness and drives sales. Three key benefits of good public relations are:
1. It’s generally less expensive than advertising.
2. Since it usually comes from a third party, it’s credible.
3. It can greatly enhance your company’s reputation [...]
Marketing in Your Local Community
For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it’s a good idea to “go local” to select, targeted communities. The keys to effective community marketing can be summed up with three guidelines:
1. Get local: target your marketing efforts [...]
Online Marketing Survey – Part III
Recently, TheOnlineVideoGuy.com conducted a brief, informal survey among approx. 200 solopreneurs. The objective of the survey was to determine online marketing trends and how solo entrepreneurs and service professionals are using their websites in their overall marketing efforts. The final section of the results follows:
Do you plan to use any of the following web-based [...]
Online Marketing Survey – Part II
Recently, TheOnlineVideoGuy.com conducted a brief, informal survey among approx. 200 solopreneurs. The objective of the survey was to determine online marketing trends and how solo entrepreneurs and service professionals are using their websites in their overall marketing efforts. An executive summary of the results follows:
What is your greatest (current) website need?
32.1% Ability to add audio [...]
Online Marketing Survey – Part I
ONLINE MARKETING SURVEY RESULTS
Recently, TheOnlineVideoGuy.com conducted a brief, informal survey among approx. 200 solopreneurs. The objective of the survey was to determine online marketing trends and how solo entrepreneurs and service professionals are using their websites in their overall marketing efforts. An executive summary of the results follows:
How important is your website in your [...]
Video Post Production – Part 6
Here’s our final post-production tip in this series:
Once you’ve edited your video, it still needs to be encoded and compressed to make it “Internet-friendly.” Video files can be enormous, but compression software shrinks the video file size so it plays more smoothly on the Web. Remember to save or export your file to [...]
Video Post Production – Part 5
Another tip for post production!
Never underestimate the power of music.
Sound is a very powerful storytelling tool. Your background music or voice over will convey the tone and mood of your video. Make sure your music supports and adds to your message, and doesn’t distract. And, by the way, don’t forget that little [...]
Video Post Production – Part 4
Part 4 of our post production tips…
Avoid jump cuts! Use your B-roll.
Jump cuts are jarring, obvious cuts that appear when you’re shooting the same subject or scene and you cut during the same sequence. This is why it’s always good to get some “B-roll” or background footage that you can “cut-away” to. If [...]
Video Post Production – Part 3
Here’s another post production tip…
Less is more!
Closely related to the above… You’ve probably got a lot of materials you can use in your video: Still photos, music, title graphics, etc. Use the stuff that moves the story along or communicates your message. No more, no less. If you start throwing in photos, [...]
Video Post Production – Part 2
Entire volumes have been written on the finer points of “non-linear” editing, so we won’t try to re-invent the wheel here! Editing can take years to master, but you just need a few basic guidelines to get your video ready for the Web. Here are the key points to keep in mind, whether [...]
Read Full Post | Make a Comment ( 1 so far )Video Post Production – Part 1
Post-production really is “where the magic happens!” This is where, depending on your equipment and your level of expertise, you can pull it all together and make your video look professional. Post-production provides the opportunity to edit the footage from your shoot, adding music, graphics, titles, transitions, effects and finishing touches.
First, [...]
Online Rules
Here are the top five facts about Online Video versus traditional television:
1. Shorter is better: Web viewers have incredibly short attention spans.
2. Show me the funny: Comedy and humor play much better in the world of Online Video
3. Don’t be boring! There’s nothing worse than a “talking head” droning on about some dull subject. Be compelling [...]
