Online Marketing Survey – Part II

Recently, TheOnlineVideoGuy.com conducted a brief, informal survey among approx. 200 solopreneurs. The objective of the survey was to determine online marketing trends and how solo entrepreneurs and service professionals are using their websites in their overall marketing efforts. An executive summary of the results follows:

What is your greatest (current) website need?

32.1% Ability to add audio or video to site
32.1% Other (traffic & conversion, marketing support, add cart)
21.4% Site upgrade or redesign
17.9% E-commerce capabilities
17.9% Web copywriting

What types of online marketing tools do you typically use to promote your business? (Could choose more than one)

80% E-Mail marketing
68% E-Newsletters
36% Teleseminars/Webinars
32% E-Courses
16% Podcasts/Audio Downloads

Do you currently use any of the following web-based marketing tools?

56% Traditional Blog
23% Audio Podcast
19% Video Blog
19% Add/Embed video on your website
9% Streaming Video